MEET THE TEAM
Michelle Worvell, Director of Communications & Marketing
Michelle joined UGLE in March 2019 as Director of Communications and Marketing. Before this she was Director of Communications at the Chartered Insurance Institute. Michelle started her career as a journalist and for many years was Editor of Insurance Age magazine where she created a new event from scratch – the Broker Expo. She is an award winning professional having won Best Annual Report 2018 at the MemCom Awards and BIBA Journalist Award 2003 – Trade Feature – Winner. Michelle has a BA (Hons) in Journalism.
Michelle is tasked with changing the perception of Freemasonry, both with internal and external audiences and normalising it in the public consciousness. Michelle runs the Communications and Marketing Department which covers corporate communications, marketing, public relations, membership communications, internal (staff) communications, websites and social media.
Shaun Butler, Communications Manager
Shaun has a degree in Politics from Royal Holloway, University of London and has been employed at UGLE for three years, with previous responsibility for social media. Shaun’s role is now focused around Membership Communications and making sure that UGLE is effectively communicating with members – as well as assisting them to improve their own Communications output. Shaun is also Editorial Manager of Freemasonry Today (FMT), UGLE’s quarterly official magazine.
Dean Simmons, Web Content Manager
Dean is UGLE’s Web Content Manager with responsibility for executing website, mobile and email marketing strategies to drive engagement and traffic to the United Grand Lodge of England website and microsites. He leads on content strategy, writing and posting copy for websites pages, recommending strategic updates and leveraging SEO to ensure the websites promote Freemasonry to both members and non-members.
Katherine Nisbet, Events Manager
Katherine is the Events Manager at UGLE. She oversees all UGLE events in Freemasons’ Hall, including QC lunches, Open House London, events for the Rulers and special one-off events such as the Victoria Cross Remembrance Stone unveiling. Katherine also supports other departments when they are required to host events at Freemasons’ Hall. She is currently seconded out to the Development team, helping to lead the Covid-19 Response Group.
Livia Ferreira, PR Manager
Livia is the Public Relations Manager, with a double postgraduate degree in Organisational Communication and Corporate Communications. She has 13 years of experience in public relations and digital influencer relationship management and is responsible for promoting UGLE to the public across the UK and beyond. Her primary responsibility is to write press releases and develop a relationship with journalists. Livia has created a press calendar detailing events and campaigns, as well as being responsible for organising the media training of crucial press spokespeople. Livia also works closely with the Provinces, Museum of Freemasonry and Masonic Charitable Foundation.
Alessio Cofone, Digital Marketing Executive
Alessio is a Digital Marketing Executive working with Dean Simmons on developing UGLE’s website strategy. This involves monitoring website activity and building regular analytics reports. Further responsibilities are to create and optimise targeted digital marketing campaigns to drive new member acquisition and existing member retention.
George Clarke, Internal Communications Executive
George joined in December 2019 as UGLE’s Internal Communications Executive working closely with Michelle Worvell. George’s role requires promoting effective communications among staff within the organisation. It involves producing and delivering messages and campaigns on behalf of management, as well as facilitating a dialogue with the people who make up the organisation. Since being at UGLE, George has worked on producing a Welcome Pack for new joiners, a short document containing core information, which will help individuals when they join the organisation, as well as creating and planning to launch a new intranet.
SOCIAL MEDIA TOOLKIT
SOCIAL MEDIA POLICY
Social media platforms have become an increasingly popular channel for communication in the 21st century. They provide ways to share content with a wide audience, and as such are excellent tools for sharing information about Freemasonry and Masonic activities. However, as with any powerful tool, social media needs to be used with caution, as incorrect use can have a damaging impact on Freemasonry's public image, and therefore on Freemasonry itself. This document has been written to assist individuals and Masonic units to use these platforms effectively, confidently, and within the compass of propriety.