Communications

MEET THE TEAM

Michelle Worvell, Director of Communications & Marketing
Michelle joined UGLE in March 2019 as Director of Communications and Marketing. Before this she was Director of Communications at the Chartered Insurance Institute. Michelle started her career as a journalist and for many years was Editor of Insurance Age magazine where she created a new event from scratch – the Broker Expo. She is an award winning professional having won Best Annual Report 2018 at the MemCom Awards and BIBA Journalist Award 2003 – Trade Feature – Winner. Michelle has a BA (Hons) in Journalism.

Michelle is tasked with changing the perception of Freemasonry, both with internal and external audiences and normalising it in the public consciousness. Michelle runs the Communications and Marketing Department which covers corporate communications, marketing, public relations, membership communications, internal (staff) communications, websites and social media.

Shaun Butler, Deputy Director of Communications and Marketing
Shaun Butler was born in 1993 and joined UGLE in 2017 where he is now Deputy Director of Communications and Marketing. He is a member of Letchworth Lodge No. 3505 and was initiated into Greenwich Meridian Lodge No. 6791 in 2015.
Shaun grew up in South East London and is now a governor at Welling School -where he captained the school First XV rugby team as a student. He went on to study Politics at Royal Holloway, University of London.
Shaun is a Fellow of the Royal Society of Arts and an Associate of the Chartered Institute of Marketing. He is a dedicated fan of Newcastle United Football Club, the England Rugby Team and the England Cricket Team.

Livia Ferreira, PR Manager
Livia is the Public Relations Manager, with a double postgraduate degree in Organisational Communication and Corporate Communications. She has 13 years of experience in public relations and digital influencer relationship management and is responsible for promoting UGLE to the public across the UK and beyond. Her primary responsibility is to write press releases and develop a relationship with journalists. Livia has created a press calendar detailing events and campaigns, as well as being responsible for organising the media training of crucial press spokespeople. Livia also works closely with the Provinces, Museum of Freemasonry and Masonic Charitable Foundation.

Alessio Cofone, Web Content Manager & Product Owner
Alessio is the Web Content Manager & Product Owner, with a postgraduate degree in Arts of Digital Media. He is responsible for executing website strategies to drive engagement and traffic to the United Grand Lodge of England website and microsites. He leads on content strategy, writing and posting copy for websites pages, recommending strategic updates and leveraging SEO to ensure the websites promote Freemasonry to both members and non-members.

George Clarke, Internal Communications Executive
George joined in December 2019 as UGLE’s Internal Communications Executive working closely with Michelle Worvell. George’s role requires promoting effective communications among staff within the organisation. It involves producing and delivering messages and campaigns on behalf of management, as well as facilitating a dialogue with the people who make up the organisation. Since being at UGLE, George has worked on producing a Welcome Pack for new joiners, a short document containing core information, which will help individuals when they join the organisation, as well as creating and planning to launch a new intranet.

Marta Zandri, Communications Executive
Marta joined UGLE in November 2021 as the Communications Executive and will play a support role in the new strategic development of UGLE’s communications and marketing strategy. She will assist the Communications Manager with Membership Communications, Freemasonry Today, Provincial workshops and a number of other areas. Marta’s background is in the art sector. She has a Master’s in both History of Art and Arts Management and worked for several years in Communications and Digital Marketing for the arts, both in the UK and abroad.

Wesley Hudson, Digital Copywriter
Wesley is the newest member of the communications team, having joined UGLE in March 2022 as a Digital Copywriter. Wesley will be responsible for producing and publishing tantalising content to engage with members and non-members by drawing them in to the UGLE website.
Before joining UGLE, Wesley’s background was in journalism. He worked as a news reporter at a variety of different news outlets locally, nationally and internationally.
Wesley is from Hertfordshire and has a BA in Media and Cultural studies from the University of Worcester, where he was the President of his Students’ Union. Wesley is a strong advocate for equality, diversity and inclusion.

 


SOCIAL MEDIA POLICY

Social media platforms have become an increasingly popular channel for communication in the 21st century. They provide ways to share content with a wide audience, and as such are excellent tools for sharing information about Freemasonry and Masonic activities. However, as with any powerful tool, social media needs to be used with caution, as incorrect use can have a damaging impact on Freemasonry's public image, and therefore on Freemasonry itself. This document has been written to assist individuals and Masonic units to use these platforms effectively, confidently, and within the compass of propriety.


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